Who we are

Little Star Media is a vibrant online marketing agency based in Milton Keynes, specialising in the UK online gaming market.

Since the company was founded in 2005, we’ve helped to change the landscape of affiliate marketing. Although we’re a small company, we have made a big impact and now own and operate an expanding range of successful online portals, produced and promoted in-house by our uniquely talented group of marketing and creative professionals.

As market leaders, we have been responsible for a number of industry firsts, forging enviable relationships with an impressive range of online marketing companies and traffic suppliers. We pride ourselves on bringing innovation, creativity and experience to everything that we do. Essentially, at Little Star Media (to quote the great American astronomer, Carl Sagan), “We are all made of star stuff”!

What we do

Click below to find out more about the services we provide.

Affiliate Marketing

LSM is an affiliate marketing agency, specialising in the online gambling industry. Our role is to source high-quality traffic and drive it to your site through a wide range of cutting-edge marketing techniques. Put simply, we bring the customers to you.

We’re a results driven business and rely on long-term relationships to ensure long-term gain. Remember, we only make money when you do!


Flexibility is important to us, so we offer our affiliates both Cost per Action and Cost per Lead models. All our deals are negotiated beforehand and you can view how well your campaign is performing at any time.

We work to budgets of all sizes, no matter how big or small and give each campaign the time and effort it deserves.

Traffic Sourcing

Finding the right suppliers is a huge part of our business. We stand out in the world of affiliate marketing as the vast majority of our traffic is purchased.

We source high volumes of quality traffic through multiple marketing channels before priming them to maximise player values. We pride ourselves on our long term relationships with our suppliers and are always on the other end of the phone for a chat.

Online Portals

We currently own and operate two online gaming portals through which we market a variety of gambling and gaming websites.

Starting back in 2005 with our first product Super Free Bingo, our unique portals have experienced phenomenal success. We constantly optimise our websites based on performance to produce targeted, highly motivated traffic.

Email Marketing

Email marketing is an integral part of our business.

Mailers and newsletters, sent to our highly-motivated consumer base, have always been extremely successful for us and we offer a cost efficient service, honed by our years of experience in the industry.

In-House Creative

Our fantastic creative team boasts a wealth experience producing a wide range of marketing content.

Unlike many other affiliates, all our work is completed in-house and fully optimised to user journey and experience. We produce landing pages, banners, mailers, seasonal promotions and more, all fine-tuned to deliver maximum return on investment.

Super Free Bingo

Super Free Bingo

Super Free Bingo, our flagship product, is an online portal purpose built to market online bingo brands. With a top range of operators and exclusive offers, the site appeals to a wide and motivated customer base and has been the foundation for much of our success.

Before entering the industry, we developed a range of ground-breaking initiatives to guarantee results and stayed ahead of the competition thanks to our simple user journeys, handy step-by-step guides and fun and friendly personality. Super Free Bingo became one of the very first online portals to advertise on TV and was also shortlisted for ‘Bingo Affiliate of the Year’ at the 2016 eGR affiliate awards, in addition to being a member of the prestigious eGR Power 50.

Take a look here.

Super Free Slot Games

Super Free Slot Games

Building on the phenomenal success of Super Free Bingo, Super Free Slot Games was first launched back in 2009 with one simple goal: help slots players find the best offers on the web. To achieve this, we assembled some of the very best casino offers around into one easy to use portal.

Again, we focussed on optimising user journeys for a more streamlined customer experience. This unique approach yielded some fantastic results, seeing the site grow in stature year on year and expand to host over 30 online slot and casino brands.

The site was even nominated ‘Casino Affiliate of the Year’ at the eGR gaming awards and maintains a place in the body’s Power 50 of most important gambling affiliates. Today, Super Free Slot Games continues to grow and deliver excellent conversion rates.

Take a look here.

Our Ethos

Work with us

Marketing Networks, Affiliates & Publishers

Direct Relationships

We maintain long-term relationships with all our suppliers. Our account managers are dedicated, friendly and quick to respond.

Mutual Support

We offer a range of payment metrics through multiple marketing channels. We stay flexible to ensure both parties are completely satisfied.

Helping the Traffic Flow

User journeys should be razor-sharp. We keep things simple with a two-step sign up process for excellent conversion rates.

In-house Creative

Unlike most other affiliates, we produce all our content in-house, based on tried and tested campaigns to ensure you get the best results.

Affiliate Managers

Something to Suit You

We offer a flexible partnership tailored to your needs, catering to all budgets, big or small.

Retention & Re-engagement

We work closely with you on player retention to improve ROI and maximise lifetime value.

Top User Experience

We develop simple and compelling user journeys, guiding customers to your space quickly and efficiently.

High Volume, High Quality

Our unique approach to sourcing high quality traffic is the foundation of our business.

More than an Affiliate

We believe in long term partnerships with all our affiliates, not just a quick fix.